JETOUR links Travel+ vision with Chery’s push for greener mobility

JETOUR and parent company Chery used the 2026 Chery International User Summit in Wuhu, China, to showcase low-carbon travel, clean-energy charging and environmental partnerships. The effort ties JETOUR’s Travel+ strategy to broader sustainability goals across mobility, biodiversity and education.

Why it matters: - JETOUR is positioning its Travel+ strategy as more than a product idea, tying travel experiences to lower-carbon mobility, environmental protection and social impact. - Chery Group is using the summit to show how charging technology, conservation work and education partnerships can support a broader sustainability agenda. - The company is also signaling that green mobility is becoming part of the travel experience, not just a vehicle feature.

What happened: - Chery hosted the “Ride Green Life” lakeside cycling activity on Oct. 22 during the 2026 Chery International User Summit. - International media representatives, industry partners and user representatives rode 10.6 kilometers and tracked their carbon footprint during the event. - JETOUR held its Global Technology Experience Day from Oct. 20 to 23 in Wuhu, Moganshan and at Xiazhu Lake.

The details: - The cycling initiative was designed to turn environmental awareness into a hands-on experience. - JETOUR connected its Travel+ vision to technology demonstrations, outdoor experiences and test drives during the experience day. - At Xiazhu Lake, ecological activities included conservation work focused on the crested ibis. - Chery continues to work with the International Union for Conservation of Nature on the global “Cherish the Nature” alliance, launched in 2024. - The partnership has focused on nature conservation, environmental education and public engagement. - Chery said the alliance aims to support biodiversity protection and climate resilience. - Chery also continues its cooperation with UNICEF to support education worldwide. - Since 2023, Chery has committed $12 million to UNICEF global education programs in Mexico, China, South Africa, Turkey, Indonesia and Viet Nam. - The education effort is intended to support inclusive education, digital skills development and broader learning opportunities for children and young people. - During the summit, Chery introduced its Volt-dragon ultra-fast charging technology and its V2G Smart Charging Center. - The charging system can deliver up to 500 kilometers of range in five minutes. - Vehicle-to-Grid technology allows electric vehicles to return stored energy to the grid during peak demand. - A UNICEF note said UNICEF does not endorse any company, brand, product or service. - More information is available on JETOUR Global.

Between the lines: - JETOUR is linking lifestyle branding with environmental messaging to make Travel+ feel practical, not promotional. - The summit also shows how automakers are pairing product launches with social impact claims to broaden their relevance beyond transportation. - The conservation and education partnerships give Chery a global responsibility narrative alongside its technology story.

What's next: - JETOUR is likely to keep folding sustainability themes into future Travel+ events and product experiences. - Chery’s charging and V2G rollout will be watched for whether the company can scale the technology beyond the summit stage. - The conservation and education partnerships suggest the group will continue using global alliances to reinforce its green and social commitments.

The bottom line: - JETOUR and Chery are trying to define mobility as a cleaner, more connected and more socially minded experience.